One of the more mundane risks faced by Games organizers, in contrast to preparations for the more dramatic threat of terrorism or catastrophic floods, concerns the successful operation of ticketing arrangements. These have the potential to attract criticism from the media and the public, and as such constitute a major reputational risk to the host organizing committee and their commercial partners. The recent problems with the ticketing resale website for London 2012 have added to dissatisfaction over the initial round of ticket purchases. Ticketing is a common problem for organizers seeking to maximise revenue from corporates. The run-up to the Sydney 2000 Olympics encountered similar controversy over the number of tickets available to the public. Most telling about both these cases is that the harm done to organizers’ reputation, and public attitudes towards the Games, was entirely self-inflicted. It also suggests that ticketing is often not considered a critical risk, but can nevertheless be a major problem for event organizers.
Posted by: olymponomics | January 20, 2012
Ticketing and reputational risk