Posted by: olymponomics | May 20, 2012

Not quite an urban myth, but…

There was much hilarity last month about reports that organizers of London 2012 had invited Keith Moon, the former drummer of The Who, who died in 1978, to participate in an Olympic event. At the time I noted that the veracity of such a story should be treated with caution and such events tend to provide a venue for the production of urban myths. While it has not been disputed that an approach was made, the director of ceremonies for London 2012 has suggested this was down to “… a rogue person who started sending emails out to all sorts of strange people”. Of course, the ‘disgruntled civil servant’ is a classic defence in blame management tactics. Nevertheless, organizers will increasingly have to be active in their PR activities as the Games approach and benign but embarrassing stories find their way into the press.


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