Posted by: olymponomics | July 31, 2012

Why wearing red could help to win Olympic gold

One of my oldest and best friends Tom Stafford (such a good friend that he has perpetrated complex and long-term practical jokes at my expense, such as concealing the fact he was completing a PhD – this man knows how to concoct a conspiracy with the help of a network of double agents and informers, don’t trust him!), has a great article about how the colour competitors wear can influence their chance of winning. This dates back to a study of taekwondo, boxing and wrestling at the Athens 2004 Olympics. The nice twist that Tom observes is, however, that the effect of the colour was not on the competitors (despite our association of the colour red with traits such as aggressiveness and dominance in the natural world) but on the referees who were scoring the events.



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